Oil Painting Lesson: Dick's Art World!

Art Basel Miami 2009

The world's watch industry nurtured the development of new opportunities for

From the world’s second largest commercial production and marketing of luxury goods companies Swiss Richemont (Richemont Groups) led Vacheron, Lange, Earl, Cartier and other 33 international brands Watch members of the Foundation jointly organized the “19th Geneva Watch Fair “(SIHH) in Geneva has concluded. Current Watch Fair, held three months earlier than in the past. Show spokeswoman Agnes Laime Taye said here today that the first reason why the 19 th Geneva Watch Fair in April earlier in the previous years, held first, the main purpose to meet the exhibitors, distributors and retailers hope to avoid with the “Basel Watch Fair” held every year in April over the same period of inconvenience, so advanced to be held in mid January; the second is a wide range of global financial crisis ahead of a difficult environment in the three-month exhibition organized by clocks and watches will enable exhibitors and distribution of operators can have more time to negotiate through the exhibition’s business forecast for the market supply and demand in order to elaborate planning and logistics for 2009 global luxury watch market in order to reach a balance between market supply and demand.

Top international luxury watch fairs

According to exhibition organizers Richemont Robert Evans introduced the purpose of the Geneva Watch Fair is the world’s leading brands to customers, high-grade watches wholesale distributors, leading retailers, special guests and other members of the vendor show Richemont recently newly developed sheet-like style; introduce R & D institutions and watch how high-tech means manufacturers will be the world’s most advanced and expensive materials and precision watchmaking technologies integration, and developed both stylish and sophisticated luxury watches such as the latest developments . Meanwhile, the exhibition of all distributors, retailers and manufacturers of raw materials supply contracts will be on the relevant business, commissioned sales and wholesale trade businesses, held to discuss and exchange new table fashions, as well as price movements and other marketing information. In fact, the Geneva Watch Fair held annually is a truly international top luxury watch fairs.

Reporter was informed that to participate in the 19th session of the Geneva watch show a total of 17 companies, of which 15 are directly under the Richemont Group, the members of the original manufacturers; while for the first time participating in this exhibition while the other two were just joined the Richemont Group, the new joint venture Ralph Lauren (Ralph Lauren), as well as the Swiss watch industry federation (FSWI). Evans told reporters that attending this year’s tables show the latest models are part of the following Brand Series: Van Cleef & Arpels (Van Cleef & Arpels), Vacheron Constantin (Vacheron Constantin), Lange (A. Lange & Shne), Audemars Piguet (Audemars Piguet), Dunhill (AlfredDunhill), Jaeger (Jaeger-LeCoultre), Roger Dubuis (Roger Dubuis), Cartier (Cartier), Baume & Mercier table (Baume & Mercier), IWC (IWC), Girard-Perregaux Table (Girard-Perregaux), Mont Blanc (Montblanc), still vysha (Jean Richard), Earl (Piaget), Ralph Lauren (Ralph Lauren), PANERAI (Officine Panerai), Parmigiani (Parmigiani Fleurier ), etc.. These are the top watch brand internationally.

According to Evans introduced this session of the International Watch & Clock Fair shows the future development of high-end watch market trends, the major highlights of the following three:

Future trends 3 Aspect

1, the new combination of materials and refurbishment process.

Watch this show on the appearance of luxury watches new style to bring people to a new concept, that is, the contemporary watchmakers were all trying to decorate the introduction of new materials in the precious section on the table. For example, the blend of different materials. In addition to pioneering the table count for the background in order to charcoal dial Hyun Steel and 18K Gold with a combination of new technology, it is also to inlay 587 round brilliant diamonds to assemble, to give people a new visual experience. Cartier’s Roadster watch is also a bold use of 18K white gold and walnut combination, it is also used walnut inlaid metal plate and the dial and strap. The next generation of Jaeger-LeCoultre the table there are more daring designs. Not only in the table on the main parts of the core mechanical power using a self-winding tourbillon movement, the case also used by the integration of ceramic materials to produce 18K gold, this is not just a tab on a bold breakthrough in material technology, but also with the traditional materials Case compared to the appearance it is more elegant and delicate. In addition, traditional enameled painting process to regain favor. Tabulation process used by the industries painted cloisonne Although there are nearly a century of history, but painted mostly used in high-end watch or a pendulum clock on the manufacturing process, however, manufacturers Jaeger-LeCoultre table inherit the same time, the traditional process of their integration into the organic the modern style of luxury watches on. For example, this table show, Jaeger-LeCoultre Reverso watch introduced, they painted an extremely delicate cloisonne art, in its case on the fine-portrait depicts a beautiful miniature, so that works of art and high-end watches perfectly integrated into the together, become a unique temple art watch for.

Second, the new tables feature double.

The reporter learned from the show to see glimpse of the new watch is now prevalent in the world a variety of luxury watches has changed in the past extensive use of expensive high-grade phenotype of rare diamonds, trying to create the external appearance of the production of wealth concept began to emerge to cater to the modern fashion celebrity like to watch and has more activities of daily living changing trends. Count table for Asia and the Middle East, vice president of marketing ?????, told reporters that the most popular high-end watches not only watch the great masters phenotypic appearance in the fashionable people who can meet the psychological needs, as this categories of people, daily life, like mountain climbing, skiing, skating, diving and other outdoor activities in the form of diversification, consumers should have the right high-end watches and lifestyle to match the actual functional requirements are also increasing. Pedley said that in order to meet such consumer demand, high-end watches have never set foot in the past, such as the mountain altitude display, diving capabilities, GPS positioning function, heart rate, blood pressure and display and other modern high-tech testing measurement techniques have also been integrated contemporary watchmaking industry has. At present, including Piaget, including a large number of Swiss luxury watches are trying to meet the needs of consumers.

3, the fashion trend of the table shall be subject favor.

Pedley said that participating in this table show the industry should not be difficult to capture the message that, with the capacity of the world’s high-end consumer goods market continued to expand, as well as high-end luxury watches and psychological maturing consumer groups, the manufacturers pay more attention to the cost structure and quality standards, the consumer brand and personality influence the table models will further be manifested. Therefore, high-end luxury watch from the global trend of the recent market forecast, men’s 18K gold watch, bi-metallic materials as well as many high-end luxury brand watch is able to reflect the modern high-tech content, and is associated with daily outdoor activities while enjoying the contemporary Test Measurement function of fashion watches, women’s high-end luxury watches and so on diamond inlay will win the favor of consumers, but also the next few years the world’s high-end watch market, the inevitable development of market consumption trends and hot spots.

The popularity of traditional Chinese Market

To better understand the international luxury watch manufacturers in the Chinese market evaluation and expectations, journalists live interviews exhibitors at the exhibition —- Swiss watch Earl of Asia and the Middle East, Vice President of Marketing ?????. He told reporters, after China in the past 30 years, rapid and healthy economic development, and general national disposable income increased, consumption of high-end watch can be percentage of the population is also growing at the same time, based on the traditional Chinese consumers watch on imported machinery love with the hobby, most recently more than 10 years, China has been in the high-end Swiss watch exports in global markets continuing to exceed the average annual growth rate of only 17.5% of the market.

Omega Group, CEO, president, Stephen Au-hua said that the Swiss watch to enter the Chinese market for nearly a hundred years of history, a common Swiss watches can Huicun the Chinese consumer’s life, and China are also many historical celebrities, Switzerland watch consumers. According to the Swiss side statistics show that China now accounts for high-end Swiss watch market share of 99.6% of the table, over the years China has been the Swiss watch exports, one of the most important traditional markets. 2007 Swiss watch exports to China up to 387 million Swiss francs, compared with the previous year by 27.13%. Federation of the Swiss watch industry statistics also show that in 2007, Swiss watch exports to China throughout the year value-added far more than the average of the global market. In recent years, the Swiss high-end watch market in China is very satisfied with the marketing situation, the Chinese market in the Swiss watch exports in the world rankings in the major market growth has also been tied for first place.

Vigorously develop the China market

Swiss watches in Asia and the Middle East Earl, vice president of marketing ????? told reporters that Swiss watch sales in the Chinese market the success of the main reasons are: First, China’s growing personal disposable income, consumer purchasing power, a substantial increase in . Second, in order to meet the specific preferences of Chinese consumers, the Swiss watchmaker has introduced for individual characteristics of Chinese consumers watch styles, and the continuous integration of high-tech content of watchmaking technology, allowing the Swiss watch quality, visibility and credibility in the Chinese market at higher and higher. Third, the Swiss watch manufacturers to promote their brands in the Chinese market has long been the establishment of a relatively mature sales service system, is also one of the most important factor. 4, the Swiss watch of a long history of trusted brand won the love of Chinese consumers.

In addition, Pedley also said that the Swiss watch industry will continue its efforts in the following aspects in order to prepare groundwork for further expansion in China: First, strictly abide by the guild regulations to ensure the products always have high quality. This requires not only watch with a very high timing accuracy, but also a stylish features, catch up with global trends to cater to the Chinese market all kinds of fashionable consumer demand, has introduced for consumer personal characteristics of the watch style, and continuous integration of high-tech tabulation process content; 2, we must maintain the Swiss watches in the world, the unique technical high standards. This requires not only watch manufacture of materials with very high technology content and technical standards, but in the entire manufacturing process, we should have the brand’s unique style; 3, must have a high standard of after-sales service system. This requires not only watch during the manufacturing process of continuous improvement manufacturing process to improve and catch up with world-class technology, but also requires the context of economic globalization, set up a perfect after-sale service system, aimed at the Chinese market to the traditional display of old and new customers manufacturers and distributors of integrity and service in the client’s idea; 4 must be in accordance with objective laws to continue to introduce new brand Swiss watches. A quality of the watch to become a world-renowned brands must not ignore the need for referral activities, especially prior to listing the new watch to raise awareness and win the favor of Chinese consumers, we must strive for an appropriate influential exhibition hosted by China and the promotion promotional activities, which is a successful commercial operation, the first brand in the law and must not be taken lightly.

Supply and demand in booming China market

In recent years, because of the high-end Swiss watch sales in the Chinese market has been in a straight line up the momentum, so watch huge exports to China not only brought huge Swiss economic returns, as well as their ability to stimulate the job market in Switzerland strong, especially in high-grade watches and use of new materials need to be a senior watch with advanced skills, specially trained teachers to complete an independent clock. Therefore, the current emergence of the Swiss watch industry, senior watch technician shortage situation. Only the Federation of Swiss Watch Industry Employers Association-owned enterprises will be a shortage of thousands of watches with high technical level, can independently engage in high-grade watches special metal processing, diamond inlay, automatic watch mechanical component design, assembly, commissioning and other difficult technical work Senior watch technician. According to the Swiss Watch Industry Federation as of the third quarter of 2008, statistics show that the Swiss watch and micro-technology industry employment had risen from 2007 to 49443 of 52117 people who jumped to last year, a net increase of 2674 people, watch and clock industry of high technical posts an annual growth rate of 5.4%. Swiss luxury watch export supply and demand in the Chinese market very well, thus driving the economic development of the Swiss watch and also promote domestic employment.
About the Author